Online Video: Standalone Auction Package

PubMatic’s Standalone Video Auction Package offers buyers access to impactful video ad placements that are not tied to streaming video content, but can help improve reach, scale, and performance across display, in-feed, and native environments.

DEFINITION OF NO CONTENT / STANDALONE VIDEO

Ad Formats Placement
- In-Feed: Ads appearing within a content feed, such as social media or news feeds
- In-Article: Ads embedded within the text of an article
- In-Banner: Ads displayed within a standard display ad banner
- Floating/Sticky: Ads that remain visible as users scroll through content
No Associated Content
- Outstream-style video ads that exist independently without accompanying editorial or streaming video content

FEATURED ACROSS PREMIUM DIRECT PUBLISHERS

Raptive
Mediavine
Daily Mail
Yahoo!
Valnet
Accuweather

KEY BENEFITS & FEATURES OF PUBMATIC’S STANDALONE AUCTION PACKAGE

Massive Reach Beyond Video Content

PubMatic’s standalone video placements allow buyers to scale their video campaigns beyond traditional video inventory by placing impactful video ads across display and native environments. This enables broader audience reach for buyers without relying on editorial video content.
Cost-Efficient Video Delivery That Maximizes ROI

Standalone video placements offer a more cost-effective path to scale compared to other formats, making them well-suited for buyers prioritizing efficiency and broad reach without compromising performance.
Flexible, High-Performing Formats

Whether in-feed, in-article, or in-banner, standalone video formats can be tailored to blend with the user experience while delivering strong viewability and high completion rates.
Direct Publisher Access, Ensuring Quality Inventory

With PubMatic’s direct partnerships, buyers gain access to premium, brand-safe standalone video placements across desktop, mobile web, and in-app inventory, enabling consistent quality and performance.
GenAI-Powered Placement Validation, Driving Accuracy

PubMatic applies generative AI intelligence to curate standalone video placements, ensuring they are properly classified, contextually relevant, and aligned with buyer expectations for overall performance and transparency.