PubMatic’s On-Target Audience Auction Package delivers targeted omnichannel reach at scale. Take advantage of this pre-built package to secure brand-safe inventory to help clients reach their on-target percentage goals against Lotame age and gender segments across the premium publishers on PubMatic’s platform.
Advantages of On-Target Audience Segments
Targeting with precision segments allows for bidding on only pre-qualified impressions. Layering on age and gender targeting through Lotame more accurately targets your desired demographic while limiting wasted impressions.1
Other custom audiences can be layered onto the On-Target Audience Auction Package. Please connect with your PubMatic account representative to learn more.
Timing
Available Now!
1“Accuracy Matters: Lotame Precision Audiences,” Lotame.com, March 9, 2021