March Madness brings nonstop excitement, unpredictable upsets, and some of the most emotionally invested fans in sports. This auction package delivers access to premium live college basketball moments across top digital environments, helping your brand reach viewers as engagement surges from Selection Sunday to the Final Four.
Premium Coverage Across The Entire Tournament
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Capture the Biggest Moments in College Basketball
Immerse your brand in March Madness energy, from early-round upsets to Final Four showdowns. This package places your brand alongside the tournament’s most anticipated games, where every second can change the outcome.
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Appear Where Fans Watch the Action Unfold
Gain curated access to live in-game and adjacent March Madness content, including streaming game coverage, highlight reels, post-game breakdowns, and shoulder programming across premium publishers and platforms delivering tournament content.
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Extend Your Presence Throughout the Fan Journey
Engage fans as they stream games on CTV, track brackets and scores on mobile, and watch highlights on desktop and app environments before, during, and after every round of the tournament.
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