AI THAT POWERS THE FUTURE OF DIGITAL ADVERTISING

PubMatic embeds AI into every step of the media supply chain—driving smarter workflows, deeper insights, and better outcomes across the open internet.

For advertisers and agencies, our AI-powered solutions simplify planning, curation, activation, and optimization—turning intent into action in less time. For publishers, our AI can dynamically maximize yield, streamline operations, troubleshoot underperformance, and transform monetization with real-time intelligence and predictive automation.

For Buyers

Smarter Media Buying. Powered by Gen AI.

Harness AI to unlock smarter media buying. Maximize ROI with real-time insights, curated audiences, and full transparency across the open internet through PubMatic’s powerful, end-to-end buyer platform.

Our Buyer Solutions
For Publishers

The AI-Powered Platform that Fuels Publisher Growth.

Maximize ad revenue with AI-powered yield optimization. Gain full control over data monetization, premium demand access, and transparent insights through PubMatic's powerful, end-to-end publisher platform.

Our Publisher Solutions
For Commerce Media

Streamlined Commerce Media. Built For You.

Simplify the complex retail and commerce marketplace with a platform that combines core monetization and customer acquisition capabilities in a transparent, flexible, scalable way.

Commercial Media Solutions

THOUGHT LEADERSHIP AND AI PRODUCT DEMOS

Thought Leadership

Hear from PubMatic Co-Founder Amar Goel on how AI is transforming digital advertising by boosting productivity, unlocking insights, and helping customers optimize campaigns at scale.

Thought Leadership

Hear from PubMatic Co-Founder Amar Goel on how AI is transforming digital advertising by boosting productivity, unlocking insights, and helping customers optimize campaigns at scale.

Deal Management for Publishers

With just a simple prompt to a deal management agent, publishers can instantly create or copy PG/PMP deals. The tool also uses Gen AI to auto-populate key settings, confirm details, and eliminate setup errors, saving time and making high-volume CTV and OLV workflows far more scalable.

Deal Management for Publishers

With just a simple prompt to a deal management agent, publishers can instantly create or copy PG/PMP deals. The tool also uses Gen AI to auto-populate key settings, confirm details, and eliminate setup errors, saving time and making high-volume CTV and OLV workflows far more scalable.

Curation for Buyers

PubMatic’s Gen AI-powered Marketplace turns a simple prompt into curated deal templates. Buyers can quickly find, filter, and activate relevant audiences in just a few clicks.

Curation for Buyers

PubMatic’s Gen AI-powered Marketplace turns a simple prompt into curated deal templates. Buyers can quickly find, filter, and activate relevant audiences in just a few clicks.

Deal Troubleshooting for Publishers

PubMatic’s Deal Troubleshooting agent automatically identifies underperforming deals and leverages Gen AI to surface quick, actionable insights such as signal loss, low fill, or setup gaps. Publishers can resolve issues proactively and maximize yield without digging through dashboards.

Deal Troubleshooting for Publishers

PubMatic’s Deal Troubleshooting agent automatically identifies underperforming deals and leverages Gen AI to surface quick, actionable insights such as signal loss, low fill, or setup gaps. Publishers can resolve issues proactively and maximize yield without digging through dashboards.

Campaign Monitoring for Buyers

Activate’s new Campaign Monitoring Dashboard transforms campaign management from reactive to proactive with a combination of agentic and Gen AI. Buyers get real-time pacing, performance, and CPM insights, plus daily recommendations that help them act faster, optimize smarter, and drive better results.

Campaign Monitoring for Buyers

Activate’s new Campaign Monitoring Dashboard transforms campaign management from reactive to proactive with a combination of agentic and Gen AI. Buyers get real-time pacing, performance, and CPM insights, plus daily recommendations that help them act faster, optimize smarter, and drive better results.

Demand Insights for Publishers

Demand Insights uses Gen AI to give publishers a granular, real-time view of inventory performance across geographies, devices, formats, and buyers. This enables smarter decisions about pricing, packaging, and deal creation with just a few clicks.

Demand Insights for Publishers

Demand Insights uses Gen AI to give publishers a granular, real-time view of inventory performance across geographies, devices, formats, and buyers. This enables smarter decisions about pricing, packaging, and deal creation with just a few clicks.

DIFFERENTIATORS

Embedded Everywhere

Unlike “bolt-on” AI tools, PubMatic embeds AI across the entire platform, powering both buy- and sell-side workflows — from deal setup and marketplace curation to campaign optimization and yield management.

Transparency You Can Trust

Our AI isn’t a black box. Buyers and publishers get real-time diagnostics, contextual insights, and actionable recommendations, all tied to observable performance data — empowering decisions with clarity, not guesswork.

Built for the Open Internet

PubMatic combines unique supply-side signals, SPO demand, and direct publisher access to create AI models that are trained on the scale and quality of the open internet — not just walled garden data.

RESOURCES & TESTIMONIALS

Hear firsthand how customers are winning with AI-powered solutions, and explore resources to put them to work for you.

By combining FanServ’s deep sports expertise with PubMatic’s unique event-level curation, we’re empowering brands to connect meaningfully at the exact moments that matter most, across every platform they love.

BEN GOODFRIEND VP OF DEMAND PARTNERSHIPS
Introducing Deal Management, Powered by PubMatic Assistant Smarter Buying Starts Here: Introducing PubMatic’s Gen AI-Powered Buyer Platform

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