PubMatic maximizes customer value by delivering the programmatic digital marketing supply chain of the future
Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies.
As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business.
We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006.
PubMatic’s unique demand and marketing of SPO deals with their key buy-side relationships really pushed our partnership forward, helping maximize our revenue. PubMatic’s team was there every step of the way to support us and our advertisers to ensure deals were accepted and spend flowed quickly.
HEAD OF REVENUE
We’re thrilled with the results we’ve seen since implementing OpenWrap OTT. We saw an immediate uplift in both bid requests and overall programmatic revenue. The PubMatic teams worked hand in hand with our local Southeast Asia and China teams to identify the optimal monetization setup for our platform, and get it implemented quickly and efficiently.
By partnering with PubMatic and leveraging their addressable solutions, we’ve seen a demonstrable uplift in performance across a variety of key metrics. This has enabled us to deliver more value to our clients and maintain a competitive advantage despite the challenges associated with the depreciation of third-party cookies. PubMatic has consistently provided us with world-class support. Their deep knowledge of both the buy-side and the sell-side of digital advertising means that they truly understand how to deliver value for our Meaningful Marketplace.
HEAD OF DIGITAL HUB
HAVAS MEDIA GROUP ITALY
Finding new, more efficient ways to activate data is vital to the success of our client’s campaigns. PubMatic’s Ad Solutions team helped us to explore new ways to activate data without being reliant on the DSP. By using PubMatic’s Connect we were able to get our data partners to pass the usual segments into the platform to be targeted via a deal ID creating a new supply chain with a trusted partner where the data now sits closer to the source of the inventory. By being closer to the inventory, we were able to deliver the activity without sacrificing performance and, in most cases, drive better results.
PROGRAMMATIC TECHNICAL LEAD
Activating PubMatic's Consumer Experience Auction Package provided incremental campaign benefits. We saw improvements across engagement rates and CPMs, and most notably, we reached smaller, niche publishers and achieved an increase in our measurable audible online video inventory. We have consistently exceeded our Audible Rates benchmark through buying via these packages.
CENTER OF EXCELLENCE, PROGRAMMATIC TRADER