PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future
CUSTOMER-SPECIFIC
SOLUTIONS
Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies.
UNBIASED
APPROACH
As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business.
MEASURABLE
QUALITY
We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006.
CUSTOMER-SPECIFIC
SOLUTIONS
Our omnichannel sell-side platform leverages a specialized infrastructure built to deliver scalable and flexible innovation, helping our clients realize the full potential of their digital advertising strategies.
UNBIASED
APPROACH
As an independent technology company, we provide the inventory, data and insights our clients need to drive results and give them control of the levers that drive success for their business.
MEASURABLE
QUALITY
We have had a dual focus on transparency and building solutions that solve the industry’s most pressing problems, substantiated by customers and third-party verification companies, while serving as a champion of the open internet since 2006.
Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD client roster.
KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS
Having worked with PubMatic in the past, I was confident they would deliver. PubMatic showed us that header bidding need not be the complicated technology that everyone makes it out to be and was with Zee every step of the way.
ZEE MEDIA
GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.
ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM
In exploring the move from our incumbent black box solution, OpenWrap SDK expanded the selection of in-app bidding partners available to us and generated the increase in auction competitiveness, revenue, and transparency that we were looking for.
ANDREW WU, PROGRAMMATIC MANAGER, 9GAG
BT has taken a proactive involvement driving greater display supply path transparency for several years. Following the ISBA PwC study, we narrowed down a further set of tests we could run. Working with PubMatic via Essence on the fixed take rate model has given us a positive step forward, improving results and transparency.
ALISON THORBURN, MEDIA DIGITAL ACCELERATOR, BT GROUP
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Data Activation on the Sell-Side
