
The European CTV advertising market is gaining traction, but there has been a shortage of quality research on how the various stakeholders perceive the opportunities and the challenges ahead. Be sure to download the new research titled ‘Future of CTV Advertising in Europe’ by VideoWeek and PubMatic, as it gauges the industry’s outlook for programmatic CTV advertising across the EMEA region and identifies the key market drivers and inhibitors.
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The Present and The Future of Audience Addressability
