PubMatic In The News

Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.

Working with Wallaroo Labs, a data processing engine, has enabled PubMatic to reduce infrastructure, time and overhead when analyzing data in real time.

Concerns over inventory quality are main factors in preventing media buyers from buying in-app inventory programmatically

2020 will be a pivotal year for mobile as the first 5G networks gain traction. As privacy regulations continue to tighten, mobile video and audio grow more important.

The CCPA takes effect shortly, and companies are still coming to terms with what changes the law demands as it pertains to personal information.