PubMatic In The News

By Jeff Hirsch, Chief Marketing Officer and Head of Publisher Development | August 24, 2018 Originally published on AdExchanger Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are tools, techniques or methods used to move the strategy…

By Rajeev Goel, co-founder and CEO Originally published on Digiday  Ad tech vendors are vying to be crowned as the leader in transparency by any means necessary, regardless of the consequences for their clients or the industry. In truth, the transparency debate itself has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. It’s time…