Now, as brands and publishers work to reach users within an increasingly restrictive targeting paradigm, they’re urgently searching for new ways to address individual audience members in accurate — yet privacy-compliant — ways. In this new guide, you’ll gain insights into the techniques and technologies that buyers and publishers are leveraging to master identity and addressability in a rapidly evolving era.

Download this new guide to learn:

• Why targeting unique addressable IDs is now a major industry focus
• How deterministic and probabilistic IDs differ — and why both are necessary
• Why some industry professionals are managing IDs through a single interface
• Why programmatic will need addressability to survive and thrive