OTT streaming has become one of the fastest growing media channels in the region. And one that advertisers cannot ignore.
Late last year we commissioned a piece of research with Kantar to explore the relative efficacy of video advertising in premium OTT and non-premium environments in Southeast Asia. The impact of the same video creative on conscious and subconscious viewer response was measured in two different environments.
The research found that:
- Premium OTT platforms facilitate better brand awareness and messaging
- Viewers trust premium OTT platforms more than non-premium with use of their personal data
- Viewers on premium OTT platforms are more receptive to ads
Download the infographic to find out more.