Many consumers have made mobile devices their primary digital interface and in response, advertisers are allocating more budget towards the mobile channel,¹ and increasingly looking to in-app opportunities.
To explore this topic, PubMatic commissioned Forrester Consulting to understand the state of in-app advertising in APAC. The outlook for programmatic in-app advertising in APAC is bright. As APAC advertisers increasingly rely on programmatic in-app advertising, they’re realizing better customer engagement, more effective targeting and extending reach.