Summary

Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have made mobile phones the companion of many consumers, average time spent on mobile and app usage have been on the rise for quite some time.

PubMatic has produced this Deep Dive special, in partnership with ExchangeWire, analysing the current in-app landscape and covering the opportunities the market holds for advertisers.

In this Deep Dive special:

  • An overview of the growth of mobile advertising
  • The state of play for in-app advertising
  • The value that brands are yet to realise
  • Predictions for the future of in-app mobile advertising

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