INFOGRAPHIC

Quarterly Global Video Advertising Spend Trends: Q3 2025

Q3 2025 Video Advertising Trends By Industry Vertical

PubMatic’s Quarterly Video Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q3 2025’s video advertising spend data.

VIDEO AD SPENDING CHANGE BY ADVERTISER CATEGORY

Q3 2025, YoY

Omnichannel video ad spending surged across top‑performing categories, led by Family & Parenting, News, and Pets reflecting renewed advertiser focus on emotionally resonant, high‑engagement content that performs well in streaming environments. Momentum built steadily throughout 2025, with many categories such as Education, Technology & Computing, and Travel — posting sequential gains each quarter, reflecting consistent advertiser confidence and expanding digital investment. A few cyclical categories cooled, notably Home & Garden and Careers. These trends reflect typical mid‑year slowdowns, with spending expected to rebound during Q4 for Home & Garden, as seasonal shopping peaks, and Q1 for Careers, aligned with annual hiring cycles.

LARGEST ADVERTISER VIDEO AD SPEND INCREASES DURING Q3, BY CATEGORY

Pets saw one of the strongest in‑quarter video surges. The steady month climb and late‑quarter peak indicate accelerating advertiser momentum as brands leaned into emotionally connected, lifestyle‑driven messaging going into Q4. Hobbies & Interests recorded a robust inter‑quarter increase, with visible growth across August and September. This steady spending lift underscores advertisers’ sustained investment in passion‑based content. While still down year-over-year, Careers video spending climb signals a slight rebound in workforce‑related advertising. The late‑quarter acceleration suggests talent and recruitment brands began ramping visibility ahead of early‑year hiring cycles.

SMALLEST ADVERTISER VIDEO AD SPEND INCREASES DURING Q3, BY CATEGORY

Family & Parenting video spend fell sharply in September after exceptional early‑year surges, as advertisers scaled back slightly following record levels in the first half of 2025. The steep late‑quarter drop could signal budget normalization after months of above‑average activity. Home & Garden and Food & Drink both posted modest declines during the quarter, reflecting typical mid‑year slowdowns. These seasonal dips align with reduced summer advertising activity, ahead of expected Q4 spending rebounds tied to holiday promotions.

PubMatic’s data analytics team analyzes over 1 trillion global advertiser bids on a daily basis, utilizing the company’s best-in-class analytics capabilities. This snapshot is based on PubMatic-sourced operational data. Advertiser category definitions are aligned to IAB’s content taxonomy categories​

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