Q4 2024 Advertising Trends By Industry Vertical
PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2024’s advertising spend data.
Global advertising expenditure in the fourth quarter rose by 6%
1Forrester Research US Online Holiday Retail Sales Forecast, 2024
Family & Parenting, and Home & Graden ad spending usually peaks in Q4 but tends to drop sharply in Q1, often hitting its lowest point of the year during that period. Pet ad spending, a category that has remained resilient during economic downturns, reaches its
1“10 Pet Spending Statistics You Need To Know,” eTailPet, 2024: https://etailpet.io/blog/pet-spending-statistics
Ad spending in Law, Government & Politics in Q4 2024 tripled compared to the 2020 US election cycle. This surge reflects the growing shift to digital platforms, driven by their effectiveness,
In 2024, global advertising expenditure expanded by more than 14% year-over-year, driven significantly by the Law, Government, and Politics sector. This sector’s advertising spend rose over four times compared to the previous year, with ad spend growing more than three times over the last US presidential election cycle in 2020. A key factor in this growth was the strategic use of premium Connected TV (CTV) inventory, which offered political advertisers a powerful platform for reaching their audiences with precision and scale.
Explore the latest trends in video ad inventory, or check out our rolling 4 quarter lookback on select categories for seasonal trends.
PubMatic’s data analytics team analyzes over 1 trillion global advertiser bids on a daily basis, utilizing the company’s best-in-class analytics capabilities. This snapshot is based on PubMatic-sourced operational data. Advertiser category definitions are aligned to IAB’s content taxonomy categories
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