Summary

Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers based on analysis of the billions of impressions running through our platform, SEVEN, each day. As consumers continue to adopt mobile-first browsing behaviors, we at PubMatic believe it is important for the industry to have relevant information at their fingertips in order to address the growing mobile advertising market.

The Q3 2017 QMI report identifies five key trends that emerged in the third quarter of the year. Major themes include rising header bidding monetization opportunities worldwide, the increasing popularity of mobile private marketplaces (PMPs), video ads spreading globally and into mobile, and the alignment of Back-to-School mobile advertising patterns with overall spending trends.

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