Our most recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers based on analysis of the billions of impressions running through our platform, SEVEN, each day. As consumers continue to adopt mobile-first browsing behaviors, we at PubMatic believe it is important for the industry to have relevant information at their fingertips in order to address the growing mobile advertising market.
The Q1 2017 QMI report identifies six key trends in mobile advertising that emerged in the first quarter of the year, including highlights around the increased global adoption of header bidding and private marketplaces (PMPs) as well as growth in mobile video and app inventory, and what these trends mean for publishers and advertisers alike.