Every quarter, our team analyzes over 13 trillion advertiser bids flowing each month through PubMatic’s platform. This allows us to observe real-time trends in the mobile space that may allude to broader digital industry trends. We then compare this information to other published data to further understand changes in the mobile landscape. The result is our Quarterly Mobile Index (QMI) with actionable data and insights to influence media planning, inventory packaging and important insights for marketers.
Findings from our Q4 2019 QMI report show the importance mobile plays in video advertising, header bidding growth in-app, and how evolving holiday shopping behaviors are impacting mobile ad spending.
- In-app launches mobile ad spend to new heights: Overall mobile platform spending rose 47% over Q3 2019, driven by in-app ads which spiked 62%.
- Cross-platform header bidding unwraps mobile video advertising potential: The majority of header bidding growth came from mobile devices, which now represent 55% of total header bidding ad spend. Specifically, in-app header bidding spend doubled quarter-over-quarter.
- Holiday shopping shifts earlier and boosts ad spending worldwide: In Q4 2019, the holiday shopping surge began almost two weeks before Black Friday. Ad spending spiked 25% above the weekly Q4 average, noticeably higher than 2018.
Gain additional helpful statistics, analysis and future implications by downloading the complete Q4 2019 Quarterly Mobile Index now.