Summary

Every quarter, our team analyzes over 13 trillion advertiser bids flowing each month through PubMatic’s platform. This allows us to observe real-time trends in the mobile space that may allude to broader digital industry trends. We then compare this information to other published data to further understand changes in the mobile landscape. The result is our Quarterly Mobile Index (QMI) with actionable data and insights to influence media planning, inventory packaging and important insights for marketers.

PubMatic released its Q2 2019 Quarterly Mobile Index (QMI), highlighting these key trends and insights in mobile advertising. This quarter’s report shows the programmatic ecosystem pushing towards greater mobile inventory quality and buyer transparency. Further, the mobile in-app environment is at the forefront of driving this growth. The full report puts the spotlight on the APAC in-app ad impressions, PMPs, the impact of recent industry initiatives to clean up fraud, and in-app spending during political events in the United States.

Based upon analysis of over 13 trillion advertiser bids flowing through PubMatic’s platform each month, three notable trends include:

  • For the first time, APAC surpassed EMEA as the second largest region for in-app ad impressions in Q2 2019; APAC now accounts for over a quarter of the global inventory.
  • Roughly 12 percent of the top 1000 industry apps published app-ads.txt files as of mid-July 2019.
  • Mobile in-app PMP volume increased 69 percent in Q2 2019 year-over-year, after almost tripling the previous year.

Gain additional helpful statistics, analysis and future implications by downloading the complete Q2 2019 Quarterly Mobile Index now.

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