The explosive growth in consumer — and marketer — appetites for OTT/CTV content has disrupted the media mix. As we look forward, PubMatic has commissioned new research from Forrester Consulting to help CTV publishers find new ways of giving brands and agencies cost-effective, performance-driven opportunities to engage streaming-media consumers.

The report explores the challenges and opportunities of expanding OTT/CTV buying strategies to include premium, mid-sized publishers and how technology can help the buy- and sell-sides drive new value and results from a growing programmatic sector.