June 25, 2020
12:00 pm EST
We are at a content consumption crossroad. The coronavirus pandemic and associated global stay-at-home orders have accelerated the transition to content streaming, and the number of cord-cutters and cord-nevers is rising. Yet CTV and OTT still represent untapped potential for many publishers and advertisers. OTT has typically been bundled with linear ad sales during the upfronts, but TV ad buying is not what it was in 2019. Programmatic is evolving to provide publishers, advertisers and consumers with the most sophisticated technology and best-in-class viewer experiences.
Learn how industry leaders from both the linear TV and OTT backgrounds are navigating these changes, how they are evolving and adapting their longform video advertising strategies to connect with consumers in the current environment, and what this means for the future of TV. Because in these times, more than ever, connection matters.