PubAcademy UK – Mobile Moments: Striving for Best Practice in Mobile Monetisation

2016 was a significant year for the mobile advertising industry. Mobile ad spend went up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Mobile advertising is attracting more and more opportunities for publishers and advertisers alike. But along with new opportunities come new challenges. Mobile ad fraud, location targeting and measurement are all concerns that need to be addressed.

With Mobile World Congress just around the corner, mobile is the topic on everyone’s mind this month. So join us as we kick-off our 2017 PubAcademy series on March 8^th 2017 with an insightful afternoon on all things mobile. Get an exclusive look in to the latest trends, consumer behaviours and innovative products that will be shaping 2017 as we share our takeaways from MWC. Hear from key industry experts and learn how you could be making the most of your mobile inventory in 2017.

Make 2017 the year mobile works for you.

VENUE

The Royal Society of Arts, 8 John Adam St, London WC2N 6EZ

TIMING

1.30pm Registration