PubAcademy Sweden: Publisher Choice

PubAcademy Sweden: Publisher Choice

March 23, 2017

Stockholm, Sweden


OVERVIEW

The needs of the publishing industry are changing at a dynamic pace. The pressure to monetise viewership is encouraging premium publishers to embrace new technologies. The race to adopt programmatic’s next big thing, header bidding, has dominated discussions for obvious reasons – increase in revenue and yield, optimised impressions and more control over inventory. However, today’s publishers are far too sophisticated, and their needs too complex and varied, for any “one-size-fits-all” solution to succeed.

Publishers need the ability to choose—to customise—the tools they need. How can publishers tailor platforms and technology to suit their individual needs? How can they regain control and more importantly, choice in the current landscape? And how can they ensure they are making the right choices for their business?

Join us on March 23rd for the chance to hear from key industry experts and discover the latest trends and technologies to help you make the most out of your digital assets in 2017.

VENUE

Spårvagnshallarna Konferens, Birger Jarlsgatan 57A, 113 81 Stockholm, Sweden

TIMING

12.00pm Registration

AGENDA

12:00 pm Registration & Refreshments
12:30 pm Introduction
Jonas Olsen, Regional Director, Northern Europe, PubMatic
12:40 pm Presentation: Holistic Inventory Management: SEVEN and Beyond
Evan Simeone, VP Product Management, PubMatic
1:25 pm Fireside Chat: Publishers fight back; Strategies for Publisher Monetisation
Amir Malik, Programmatic Director, Trinity Mirror hosted by Bill Swanson, Vice-President EMEA, PubMatic
2:00 pm Introduction to Native Advertising
Magnus Hultman, CEO, Strossle. Followed by Q&A with Marcus Pousette, Director, Publisher Development, PubMatic
2:45 pm Lessons from the Buy Side: The Road to 100% Programmatic
Patrizia Guarino, Global Director - Supply, Havas
3:15 pm Shifting Buying Models: The rise of Programmatic Direct
Presentation & Panel Discussion hosted by Adam McEnery, Sales Engineer, EMEA
3:45 pm Close & Drinks