PubAcademy UK

As buyers continue to see better transparency, we see an ongoing shift of brand spend moving to programmatic. However, the tablestakes definition of inventory quality has evolved beyond being “not fraud” and buyers are now demanding more from their media partners.

Tackling inventory quality is becoming key for publishers to maintain brand ad spend but there are common misconceptions that need to be dispelled first. Within the digital ecosystem, there has been great growth in certain formats, particularly in-app advertising, but there is still a reticence to invest in the environments where consumer eyeballs are moving to with confidence.

The event is currently fully booked but if you are interested in joining us please email eventsEMEA@PubMatic.com and we will put you on the waiting list.