PubAcademy UK

PubAcademy UK

November 21, 2018

Charlotte Street Hotel, 15-17 Charlotte St, Fitzrovia, London W1T 1RJ

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OVERVIEW

As buyers continue to see better transparency, we see an ongoing shift of brand spend moving to programmatic. However, the tablestakes definition of inventory quality has evolved beyond being “not fraud” and buyers are now demanding more from their media partners.

Tackling inventory quality is becoming key for publishers to maintain brand ad spend but there are common misconceptions that need to be dispelled first. Within the digital ecosystem, there has been great growth in certain formats, particularly in-app advertising, but there is still a reticence to invest in the environments where consumer eyeballs are moving to with confidence.

The event is currently fully booked but if you are interested in joining us please email eventsEMEA@PubMatic.com and we will put you on the waiting list.

AGENDA

2:30 pm Welcome Refreshments and Registrations
3:00 pm Introduction
Emma Newman, Vice President UK, PubMatic
3:05 pm Inventory Quality
How to attract greater brand spend with improved IQ. By Kofi Amoako, Senior Director, Customer Success Operations EMEA, PubMatic 
3:25 pm In-App Panel
The challenges and opportunities in the in-app space. With John-Paul Burke, Country Manager, UK & Ireland, Gameloft. Matt Slade, Sales Director, InMobi. Sam Freeman, Senior Programmatic Manager, M&C Saatchi Performance and Thomas Bienias, Director Mobile Publisher Development EMEA, PubMatic
4:05 pm Break
4:15 pm What’s happening in programmatic?
Key findings from IAB Europe’s 2018 Programmatic Survey. With David Goddard, Global Head of Programmatic Trading, BBC and Member of the Programmatic Trading Committee, IAB Europe
4:35 pm Video Panel
Toccara Baker, Product Marketing, Ad Cloud EMEA, Adobe. Leon Siotis, General Manager Supply Europe, SpotX. Cadi Jones, Commercial Director EMEA, Beeswax and Owen Wyatt, Managing Director, Shortlist Media.
5:00 pm Fireside chat
Errol Baran, SVP Business Development & Innovation, BBC
5:30 pm Post-Event Drinks
7:00 pm End