PubAcademy UK: The Next Frontier in Mobile

There’s been a lot of talk in previous years about ‘the year of mobile’ but now it seems mobile is truly here. In 2017, a total of 71% of overall internet consumption was mobile and when it comes to ad spending, mobile will make up 60 percent of internet advertising by 2018, according to a study by Zenith. It is expected that by 2019, nearly 80% of programmatic ad spend will go to mobile ads rather than desktop. These are all statistics that we hear about on a daily basis but they don’t inspire or motivate our creativity.

So instead, this PubAcademy we are going to be talking about the newest technologies and innovations from the role mobile has in creating smart cities and transport networks to how virtual reality and 360 video are creating the next generation of immersive tech. Join us on 6^th March and hear from industry experts as we explore the next frontier in mobile advertising.