PubAcademy UK

2017 was an eventful year for digital advertising and 2018 is also gearing up to be an interesting time, as Facebook, Google and WPP have all found themselves in the firing line recently. There is a continuing rallying cry from P&G’s Mark Pritchard to clean up the ecosystem and brand safety breaches and legal disputes over hidden fees and fraud continue to dominate the headlines.

The emergence of new regulations such as the GDPR and ePrivacy Regulation are creating an atmosphere of uncertainty for the upcoming year, even with the deadline for compliance looming at the end of next month.

However, 2018 also brings the promise of innovative technologies, trends and opportunities. With digital advertising forecasted to have 37.6% share of global ad spend in 2018 and events like the FIFA World Cup in Russia stimulating that growth, there has never been a more exciting time to be in digital.

Join us at our next PubAcademy, where we will hear from industry experts on some of the most exciting and disruptive technologies and trends that will be shaping our industry through the coming year.