How to Buy and Sell Video More Efficiently

PubAcademy Sweden

September 20, 2018

Helio-GT30, Grev Turegatan 30 114 38 Stockholm


OVERVIEW

Our next PubAcademy Sweden addresses a host of key topics impacting on the digital industry today. 

We’ll take a deep dive into auction dynamics and what the shift in approach means going forward. As the industry moves to attract more brand spend, we’ll discuss the importance quality is playing and explain what developments we are making to create a platform attractive to the buy-side. 

 With marketers pouring more money into video, our panel will discuss how buyers and sellers side see things developing and understand how the industry can more effectively buy and sell video advertising. 

We’ll also showcase IAB Europe’s latest 2018 Programmatic Survey, highlighting the opinions of brands, agencies and publishers around the challenges and opportunities that programmatic is bringing.

AGENDA

1:30 pm REGISTRATION & REFRESHMENTS
2:00 pm INTRODUCTION
Jonas Olsen, Regional Director, Northern Europe, PubMatic
2:05 pm PRESENTATION: Auction Dynamics, Intelligent Bidding and AI
Andrew Baron, Vice President, Machine Learning & Marketplace, PubMatic
2:35 pm PRESENTATION: Programmatic Perspectives. Results from the IAB Europe’s Attitudes to Programmatic Advertising
Charlotte Thür, CEO – IAB Sverige
3:05 pm PRESENTATION: Quality The New Transparency. Building a brand-friendly environment
Kofi Amoako, Senior Director, Customer Success Operations EMEA, PubMatic
3:35 pm PANEL: The Future of Video- How to Buy and Sell Video More Efficiently
4:20 pm WRAP UP
4:30 pm DRINKS AND CANAPES