Buying & Selling in an Evolving Media Consumption World

PubAcademy San Francisco

November 5, 2019

Hotel Zelos
12 4th St, San Francisco, CA 94103


OVERVIEW

Confusion in today’s world is exaggerated as consumers’ media consumption habits continue to evolve and mobility takes center stage. Amidst demands for greater transparency and efficiency across the digital supply chain, rapid market developments continue to bring new opportunities as well as brand new issues to resolve. While Media buyers are evaluating their technology partners and optimizing their supply paths, publishers and technology providers alike are eager to remain ahead of the curve.

With so much change and confusion in the programmatic ecosystem, how can publishers, agencies and brands determine the right path to take? Which auction and pricing model benefits their objectives? How do they meet their transparency goals? What are best practices in setting up their tech stack?

Please join us for our first ever PubAcademy San Francisco. Gather with industry leaders to gain insights into how to thrive in this ever-changing environment, and actionable solutions for maximizing your growth in the coming months.

AGENDA

4:30 pm REGISTRATION
5:00 pm CONTENT
Auction Dynamics Impact on Supply Path Optimization
A lot of factors impact buyers' supply path optimization decisions and certainly auction dynamics is one of the most critical. This session will provide a deep dive into the impact of the auction on the quality of a supply path as well as provide some hard data on what that means for buyers and publishers.

Speakers:
Chris Kane, Partner, Jounce Media
Andrew Baron, VP Marketplace, PubMatic
In-App Empowerment: Unlocking New Revenue
Global users are spending more time on their mobile devices than ever before; over 2.5 hours per day. The majority of that time is spent In-App, providing unique challenges for programmatic advertising. With so much opportunity to engage in-demand audiences, how can mobile in-app advertising empower publishers and marketers alike to unlock net new revenue opportunities? Panelists will share helpful tips on how you can maximize results from your programmatic in-app strategies.

Speakers:
Jayne Peressini, Sr. Director, Growth Marketing, DraftKings
Tauseef Raza, Head of Publisher Monetization, Connected Fitness, Under Armour
Kayla Trumbo, Team Lead, MightyHive
Paulina Klimenko, SVP, Corporate Development & GM, Mobile, PubMatic
Navigating Today's Media Challenges & Tomorrow's Opportunities
Join PubMatic’s Joe Lige, VP of Publisher Development, as he moderates a panel of industry experts from CBSi, LiveRamp, and DWA Media. This panel has over 60 years of combined experience in digital publishing, online advertising and big data. We'll discuss the challenges seen throughout our industry and the many opportunities found in this ever-changing ecosystem. Be ready to hear about advances in video, challenges with identity, and how marketers and publishers can set themselves up for success. Come prepared with questions only this group of experts can answer!

Speakers:
Jason White, EVP Programmatic, CBSi
Dan Buckstaff, Head of Product Marketing, LiveRamp
Krish Sailam, SVP, Global Programmatic Solutions, DWA Media (A Merkle Company)
Joe Lige, VP, Publisher Development, PubMatic
The Evolution of SPO
It’s been three years since ‘SPO’ first became a part of the Adtech lexicon. From buzz term to execution, how far has the buy-side come? What barriers have blocked execution? Are industry initiatives such as ads.txt and seller.json silver bullets to actualizing SPO? Hear experts from across the demand spectrum weigh-in on these questions and more.

Speakers:
Max Aggrey, Strategic Partnership Development, Google
Jean Fitzpatrick, VP, Marketplace Development, Kinesso (IPG)
Chris Kane, Partner, Jounce Media
Alex Shephard, Regional VP, Demand Side Platforms, PubMatic
6:30 pm COCKTAIL RECEPTION