PubAcademy Australia

November 15, 2017

Dolton House SoHo. Level 3, 26-32 Pirrama Road, Pyrmont NSW 2009


OVERVIEW

**This event is now fully subscribed**

Let’s Be Clear About Transparency

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Our guest speaker is Amar Goel, founder and chairman at PubMatic who will talk through Auction Dynamics and its increasingly prominent role in the online advertising ecosystem.

Join PubMatic and our publisher and agency partners to learn about the transparency challenges and opportunities in the ANZ digital advertising market.

AGENDA

12:00 pm Registration
12:30 pm Introduction
Peter Barry, Country Manager, PubMatic
12:45 pm The Age of Transparency
Nigel Kwan, Marketing Director APAC, PubMatic
1:00 pm Blockchain And The Impact On The Digital Advertising Ecosystem
Scott Ries, Director Technical Services, Sizmek
1:30 pm Understanding Auction Dynamics
Amar Goel, Founder and Chairman, PubMatic
2:00 pm Coffee Break
2:30 pm Fireside Chat: In-house programmatic, the answer to transparency?
Danielle Uskovic, Head of Digital and Social, Lenovo
3:00 pm Era of accountability or programmatic witch-hunt?
Liz Adeniji, Head of Platforms, Brightroll, Dan Robins, ANZ Head of Programmatic and Data, Spotify, Sarah Melrose, Programmatic Director, Ikon Communication, Amar Goel, Founder and Chairman, PubMatic
3:30 pm Drinks and Canapés