PubAcademy Amsterdam: Future Trends

2017 was an eventful year for digital advertising. We had a call from P&G’s Mark Pritchard to clean up the ecosystem, while Google faced controversy over ads appearing next to extremist content on YouTube and legal disputes over hidden fees and fraud dominated the headlines. But, it wasn’t all bad news. New technologies and formats drove ad sales in the industry, with online video spend overtaking banner ads for the first time and 74.5% of all programmatic spend going towards private marketplaces and programmatic direct.

So what can we expect from 2018? With digital advertising forecasted to have 37.6% share of global ad spend in 2018 and events such as the Winter Olympics and Paralympics in South Korea stimulating that growth there has never been a more exciting time to be in digital. Join us at our next PubAcademy where we will hear from industry experts on some of the most exciting and disruptive trends that will be shaping our industry in year ahead.