PROGRAMMATIC BUYING.
DELIVERED.

Media Buyer Console: Create, Manage and Target Deals All-in-one-place

PubMatic’s Media Buyer Console (“MBC”) is a self-serve deal setup and management UI for buyers that connects them to publishers in order to simplify deal transactions, increase control, optimize communication, and deliver brand safe, end-to-end transparency in omnichannel auctions.

Scale your campaigns with access to the world’s most premium publishers and reach target consumers wherever they engage with brand-safe content. Buyers can seamlessly execute campaigns on a single platform or across multiple channels with measurable quality that anyone can verify.

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The MBC delivers buyers tools for seamless deal creation, management, and targeting on a single platform

SIMPLE, QUICK & EFFICIENT

SIMPLE, QUICK & EFFICIENT

  • Centralized Platform: MBC consolidates deal transactions into a single, cloud-based interface that integrates seamlessly with PubMatic’s publisher-facing UI. Its self-serve tools enable quick and easy setup of curated deals
  • Flexible Deal Bundling: Easily set up and manage multiple Publisher PMPs into one Deal ID
  • Maximized ROI: Improve spend performance and return on investment through efficient deal management
  • Streamlined Workflow: MBC eliminates cumbersome deal processes, improving productivity and communication with publishers, which can lead to stronger PMP and PG relationships
  • Streamlined Billing Workflow: PubMatic manages the revenue share with third-party partners, allowing partners to work directly with agencies or advertisers through a Deal ID on the DSP. This eliminates the need for a separate billing partnership, simplifying the process
  • Integrated with Major DSPs: PubMatic is fully integrated with all major DSPs, providing seamless access to high-quality inventory and ensuring efficient execution of deals across the programmatic ecosystem
TRANSPARENT

TRANSPARENT

  • Log-Level Transaction Verification: Easily access transaction logs for verification
  • Two-Way Fee Transparency: Allowing buyers and sellers to know exactly where the inventory is coming from and delivering visibility into the fee structures they’ve agreed upon
SAFE

SAFE

  • Brand Safety: With publisher block lists, buyers have precise control over brand safety and alignment when targeting tens of thousands of unique postal codes to reach wide audiences
  • Compliance: MBC ensures brand safety and quality control by adhering to industry standards such as sellers.json and ads.txt
  • Privacy Compliance: Fully compliant with the latest privacy regulations and industry requirements

 

INVENTORY

TARGETED & ENHANCED WITH CONNECT™

TARGETED & ENHANCED WITH CONNECT™

MBC empowers you to build custom auction packages that connect you with premium audiences, all within one platform.

  • Reach High-Value Audiences: Target first-party audiences with precision
  • Access Premium Inventory: Secure premium ad placements across various channels
  • Full Control & Ease of Use: Curate supply and manage deals effortlessly
  • Omnichannel Targeting: Use contextual and attention targeting across OTT, CTV, video, mobile, display, and more
  • Connect™ Integration: Leverage Connect™ to tap into high-value, first-party data, or ingest audience data from chosen providers to enhance deal performance
UNIQUE TOOLS & INNOVATIVE REPORTING

UNIQUE TOOLS & INNOVATIVE REPORTING

  • Deal Curation: Adjust your deals with insights from the standard analytics dashboard
  • Customizable Reporting: Dive deep into the metrics that matter most to your business
  • Inventory Discovery Tool: View and analyze available inventory from the past 30 days, helping to make informed decisions

Contact Us Today!

PubMatic’s Media Buyer Console is a best-in-class self-service tool that helps us activate auction packages in combination with audience and contextual targeting. By utilizing the MBC to activate audience segments, we have achieved monumental increases in reach, viewability, and CTR; all of which were easily measurable through their near real-time analytics dashboard.

NICOLAI ALEXANDER HEILAND
GROUP MANAGER INVESTMENT & ACCOUNTABILITY
OMNICOM MEDIA GROUP GERMANY GMBH 
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