FRAUD-FREE PROGRAM

PubMatic is a vocal supporter of increased transparency in the programmatic landscape. Our fraud-free program is part of PubMatic’s ongoing efforts to clean up the online advertising ecosystem. If digital ad fraud is detected by a demand partner, PubMatic will promptly provide a credit to the demand partner for any suspect traffic served by PubMatic provided the following criteria are met:

  1. The demand partner is actively using an MRC-accredited inventory quality solution.
  1. The impressions are reported in writing to PubMatic no later than thirty (30) days after the close of the month during which the impressions were served.
  1. The written report must include the relevant timeframe and type of the suspicious activity, number of suspicious impressions, and spend for the impression for each unique publisher ID and domain URL.
  1. PubMatic will verify in good faith that the relevant impressions are suspect traffic or were served in error by PubMatic.
  1. The credit cannot exceed the total winning bid prices for noncompliant impressions.
  1. A refund will be issued if the total credit requested for the month exceeds $500 USD.

ADS.TXT ENFORCEMENT

We are steadfast in our enforcement of ads.txt and do not allow our supply partners to monetize inventory that is unauthorized per a site’s ads.txt entry. We have also developed technology to automate the reading of a site’s file and filter out unauthorized inventory.

GLOBAL CERTIFICATIONS & ACCREDITATIONS

PubMatic has been accredited with the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal, which recognizes our ongoing dedication to “combatting fraudulent non-human traffic in the digital advertising supply chain.”

Inspiring buyer confidence and brand safety

GET IN TOUCH

RESOURCES

Inventory Quality

Understanding Inventory Quality: Thinking Beyond Bots

Learn insights into what both buyers and publishers should be aware of with inventory quality to thrive within the new programmatic future.

READ MORE

Three Trends to Watch in Inventory Quality

Discover three key trends in inventory quality and what this means for demand partners from PubMatic's Director of Inventory Quality, Eric Bozinny.

READ MORE

Enforcing Ads.txt: PubMatic’s Commitment to Fighting Fraud

We are steadfast in our enforcement of ads.txt and do not allow our supply partners to monetize inventory that is unauthorized per a site’s ads.txt entry. 

READ MORE

OTHER PRODUCTS