We’re excited to announce that veteran digital sales leader Nicole Scaglione has joined PubMatic as Vice President, OTT and CTV, heading up a rapidly growing segment of the company’s business. PubMatic’s OTT/CTV business had strong sequential revenue growth in the first quarter of 2021, growing 55% over Q4 2020, and monetizing OTT/CTV inventory from more than 80 publishers.
PubMatic was one of the first to introduce a CTV header bidding product, OpenWrap OTT, enabling ad buyers to benefit from the same efficiencies they find in other formats using unified auctions. Scaglione brings new expertise in advanced TV to our management team as the company continues to innovate and build momentum in the CTV space.
She joins PubMatic from Hulu/Disney where she was the head of Hulu’s programmatic and addressable TV sales team in the western U.S., focusing on demand generation and revenue growth from DSP, agency and brand customers.
Scaglione has more than a decade of agency and programmatic sales experience, working at Goodway Group, OpenX, and Telaria, where she led the West and Midwest programmatic agency and brand sales teams, with a focus on selling online video, OTT/CTV, and streaming video.
“We are thrilled to welcome Nicole to the PubMatic team. We’ve been building an innovative OTT and CTV business which we plan to further accelerate under her leadership,” said Paulina Klimenko, Chief Growth Officer at PubMatic.
“I’ve spent several years in the OTT and CTV space at both Hulu/Disney and Telaria, educating buyers on the benefits of buying premium streaming inventory via programmatic pipes. I am looking forward to building on this portfolio of trusted relationships and helping to lead the next stage of PubMatic’s growth,” said Scaglione.