At this year’s premier conference for leaders in MarTech, PubMatic Co-Founder & CEO Rajeev Goel joined industry experts from comScore, Intel and OpenX to discuss one of the hottest topics facing digital media and advertisers today: “Demystifying Ad Fraud.”
Led by ad fraud consulting data scientist Dr. Augustine Fou, panelists tackled tough topics including media buyers’ demands for 100% viewability and zero non-human traffic, and whether this is a fair—or even achievable—standard for publishers.