Hamburg, February, 1st, 2024 – PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced the appointment of Leonhard Sauer as Country Manager of Germany. Operating from PubMatic’s Hamburg office, Sauer assumes the pivotal role of overseeing both seller and buyer teams, steering PubMatic’s strategic expansion in the German market.
Ekkehardt Schlottbohm, Regional VP, Northern Europe at PubMatic, expressed enthusiasm about Sauer’s appointment, stating, “We are thrilled to have Leonhard lead our business in Germany. As we amplify our commitment to supporting publishers and buyers in the region, Leonhard’s extensive experience on both sides of the industry positions him perfectly to solidify our presence in this market. His leadership in steering strategic initiatives for omnichannel performance across various platforms and screens makes him an excellent candidate to achieve PubMatic’s growth goals in these areas.”
Leonhard brings more than 18 years of expertise in media and advertising, garnered through diverse leadership positions in sales and client services across the digital media publishing industry. Prior to assuming the Country Manager position at PubMatic, he spearheaded the ad solutions team for PubMatic in Germany, while emphasising transparency and efficiency to enhance collaboration between publishers and buyers. Preceding this, he held several management roles, including Head of Digital Media Optimization – Programmatic Operations at Gruner + Jahr EMS GmbH (now part of Ad Alliance) and Unit Manager Digital Sales at Axel Springer Media Impact GmbH.
Sauer, a seasoned professional with a comprehensive understanding of the media and advertising landscape, said about the new role: “Having experienced the evolution of media and advertising throughout my career, I am thrilled to further grow our PubMatic’s omnichannel offerings to a wider audience of media owners and advertisers. With PubMatic’s best-in-class technology, spanning CTV, online video, display, mobile, and new commerce media offering, combined with our dedicated team of experts in Germany, we are well-positioned to drive programmatic success. Following the recent launches like Activate – which puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers – I’m very much looking forward to growing the team and delivering the best for our clients.”
PubMatic remains at the forefront of the industry, and Sauer’s leadership comes at a pivotal moment as the company continues to innovate and shape the future of digital advertising.
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.