Can you put a price on persuasion? As we all know, there is both an art and a science to telling persuasive stories, particularly when it comes to advertising. Good marketing requires balancing investments between cutting edge creative, finding and speaking to the right audience, and identifying the best environment for delivering your message. The proliferation of content, drive for automated buying and selling, and continued growth in digital media have made the management of ad placements exponentially more important and, correspondingly, much more complicated.
EVENT HIGHLIGHTS
At this year’s Ad Revenue conference, held at the United Nations Headquarters in New York City, over 200 digital marketing leaders responsible for driving innovation and shaping the future of our industry came together to tackle the challenges of cutting through the noise to delivering effective advertising—the price of persuasion.
It’s not too late to join the conversation – check out the videos below of each of our content sessions from the day:
What’s Next for Ad Tech? 2017 & Beyond
Rajeev Goel, CEO, PubMatic
Earning Consumer Attention in Today’s Multi-Screen World
Peter Horan, Founder, Horan MediaTech Advisors (moderator)
Jim Brady, CEO & Founder, Spirited Media
Gordon McLeod, Advisor, Media & Early Stage Technology
Aki Spicer, Chief Digital Officer, TBWA
Jeremy Steinberg, Global Head of Sales, The Weather Company, an IBM Business
Industry Insights: Ad Tech Tax
Kirk McDonald, President, PubMatic
The Reality of The “Ad Tech Tax”
Terry Kawaja, Founder & CEO, Luma Partners LLC (moderator)
Eric Franchi, Cofounder, Undertone
David Moore, Chairman, Xaxis; President, WPP Digital
Tyler Putterman, Head of Strategic Partnerships, Publishers, LiveRamp, an Axciom Company
Evan Simeone, SVP of Product Management, PubMatic
The Supply Chain from Hell? Raising The Bar on Digital Media
Randall Rothenberg, President & CEO, IAB (moderator)
Chris Guenther, SVP, Global Head of Programmatic, NewsCorp
Seth Rogin, President & CEO, Nucleus Marketing Solutions
Vivek Shah, CEO, Ziff Davis
Industry Insights: Diversity
Lisa Feher, SVP Human Resources, PubMatic
Diversity and The Creative Cost of Limiting Variety
Wenda Harris Millard, Vice Chairman, MediaLink (moderator)
Daisy Auger-Dominguez, SVP Talent Acquisition, Viacom
Erika Irish Brown, Global Head of Diversity & Inclusion, Bloomberg L.P.
Justin Choi, CEO, Nativo
Lucinda Martinez, SVP Multicultural & International Marketing, HBO
Is Data Done? Reaching Analog Beings in a Digital World
Steven Wolfe Pereira, Chief Marketing & Communications Officer, Neustar (moderator)
Brad Liebow, SVP Investment, MediaVest
Marta Martinez, Chief Revenue Officer, Intersection
John Michael Militello, Director Marketing, Volvo Car Group
Matt Tepper, Chief Strategy Officer, Wunderman
Industry Insights: Brand Spend
Jeff Hirsch, CMO, PubMatic
The Programmatic Evolution Driven by Brand Spend
Kyle Dozeman, VP Advertiser Solutions, PubMatic (moderator)
Art Muldoon, Co-CEO, Amnet
Closing: The Price of Persuasion
Kirk McDonald, President, PubMatic