Making Your Data Work In The Growing Commerce Media Space
Turn your first-party data and audiences into a new revenue stream with PubMatic’s privacy-first data transaction platform that supports the ever-growing ecommerce business.
PubMatic’s commerce media platform enables retailers to monetise their data, create new ad revenue streams, and connect directly with brands and media agencies. PubMatic empowers retailers to activate first-party audience data with transparency and real-time reporting with our media space solutions.
BENEFITS
ACCESS TO NEW BUDGETS
Increase ad revenue and capture budget from brands shifting to ecommerce. With PubMatic, you can attract funds from leading media agencies looking to maximise reach and performance for their media campaigns and enable media buyers to increase audience addressability in the cookieless future.
ACTIVATE AT SCALE
Our commerce media platform helps retailers monetise their data by providing a clear lens into which buyers are interested in their data on a regular basis. With PubMatic, you can leverage our supply path optimization (SPO) deals with top brands and media agencies, including integrations with hundreds of DSPs, and enable them to quickly scale campaigns across all media channels.
CONTROL & PRIVACY BY DESIGN
Easily manage access, permissions, and segment pricing with buyers – all from a self-service user interface. You control who has access to your data and manage the deals with one commerce media platform, reducing operational and tech management complexity. With us, you will transact against a single Deal ID, not data, to easily track against commercial agreements preventing data leakage.
REAL-TIME REPORTING
Get a complete, transparent view of how your data is performing today, instead of 30 days after a campaign goes live. You can make all data optimisations in one single platform, while growing your revenue streams, delivering more relevant advertising for consumers, and more commercially effective advertising opportunities for brands.
