THE FUTURE OF TV ADVERTISING GLOBAL | THE TRUE POTENTIAL OF CONNECTED TV AND HOW TO HARNESS IT

Connected TV is a way for broadcasters to grow their share of big-screen viewing time using their streaming apps and the on-demand catalogues within them. At the same time, connected TV platforms are home to a growing selection of non-broadcaster services catering for both mainstream and special interest tastes, growing the overall TV universe. This panel explores the unique opportunities that connected TV gives marketers to reach viewers who have temporarily navigated out of the broadcast, or who are consistently light broadcast viewers, or who feel that their needs are only served in the streaming environment. Can connected TV help maintain reach as linear viewing decreases? How do we segment, target and measure audiences more effectively in this environment, and integrate connected TV into the wider planning process? And can connected TV viewing insights be used to improve media and marketing strategies across the wider broadcast world?  

Speakers: 

• Jonas Olsen, Vice President Video Global at PubMatic 
• Vince Soucaret, Head of Video Advisory at Xandr 
• Jon Watts, Managing Partner and Co-Founcer at MTM 

Join the conversation of the industry leaders as they tackle the True Potential of Connected TV and How to Harness it.  Thursday, July 9th at 11.30am.