Safeguarding and growing OTT and CTV advertising revenues in the wake of COVID-19

TV and streaming services’ viewership is rising as isolation measures related to the COVID-19 pandemic set in around the world. Meanwhile, the economic impact of the global pandemic has led to a decline advertising budgets. As a result, TV and OTT, two typically demand driven markets, have flipped and are now seeing a surplus of supply. This all comes as programmatic is gaining momentum in connected TV (CTV) and OTT. Can the growth of programmatic TV and OTT create new opportunities for monetisation for publishers?

On Wednesday, April 22nd at 2pm (GMT)  PubMatic is hosting a webinar together with Mediatel. This one-hour discussion will explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.

You will also hear from the following guest speakers:

• Emma Newman, CRO EMEA PubMatic
• John Moulding, Editor-in-Chief Videonet
• Mike Shaw, Director of Media Sales Europe Roku
• Lara Izlan Director, Advertising Data & Analytics ITV
• Jonathan Lewis, Head of Digital Innovation and Partnerships, Channel 4  
• Alex Hodge, Director of Ad Sales & Programmatic at Discovery