ROI Festival and MarchD Summit

The annual ROI festival focuses on a creativity force which is uniquely Chinese but still recognized by global marketers and consumers. Held every October in Shanghai, with 11 years of development, the ROI Festival has attracted the world’s top brands and agencies. Every year, participating companies connect at the ROI Festival to share industry insights, research trends and continuously inspire the audience to promote the progress of Chinese business creativity ideas.

In collaboration with MarchD, there will be a forum on October 16, 2018 with the theme “Achieving the True Beauty of Digital Advertising.” PubMatic’s Jason Barnes, CRO, APAC, will be presenting on “Quality: Rebuilding Brand Trust in Programmatic” at 11:20 at the forum. Given the continued move of brand spend to programmatic, it is important to have a better understanding of the elements that make up inventory and ad quality. As PubMatic is passionate about the pursuit of quality and cleaning up the digital ecosystem, we recently released a white paper discussing inventory quality that can be reviewed in advance of the forum.

Please make sure to attend and connect with PubMatic next Tuesday, October 16. Learn more about the ROI Festival and MarchD here.

View the Conference Agenda Here