MMS at Art Basel 2017

The Convergence of Creativity & Technology

Delve into the “Evolving Brand Creative & Ad Quality in a Digital World” with moderator, Jeff Hirsch, CMO & Head of Publisher Development, US, PubMatic. Digital is no longer just a channel, it’s a way of life. In advertising, programmatic has evolved and is progressing, in parallel. Major media publishers are seeing more brand dollars flowing into programmatic because it allows brand messages to be targeted and in real-time. Technology and storytelling for brands now go hand-in-hand in today’s modern marketplace. Learn the important role tech plays in ensuring ad quality and where it intersects with brand creativity. Join the discussion to hear the brand, agency and media buyer perspectives of how the latest pushes in advertising technology shape their messaging, targeting and return-on-investments.

Panelists:

Jill Abbott, Head of Global Brand Equity, Global Nutrition Group, PepsiCo

Carl Fremont, Global Chief Digital Officer, MEC

Learn More about MMS at Art Basel 2017