Knowing Your Audience

The digital publishing industry is at an inflection point for both audiences and brands.  There is almost too much choice – more content, more models, more platforms, more devices, more or everything. Except, potentially, the one thing everyone wants – more relevancy. 

In today’s environment, convenience and scale win. What if, in the future, we maintain the convenience and scale but overlay that with addressability and accessibility? Allowing brands to work with publishers to deliver the right message, to the right audience, at the right time, across the right platform. Safeguarding their relationships with their audience and thereby safeguarding digital advertising.  Sounds great in theory, but how do we turn theory into reality?  

On Thursday, May 14th at 10.55am we discussed how by working together we can tackle this challenge.

The participants:

• Emma Newman, Chief Revenue Officer, EMEA, PubMatic – moderator
• Alexis Faulkner, Head of FAST, Mindshare
• Nick Hewat, Commercial Director, The Guardian

You can listen to the fireside chat here.