February 11 - 13, 2018 | Palm Desert, CA
The PubMatic team will be on the ground at IAB ALM and are looking forward to hosting meetings at the Cabana East & West.
Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century.