The Future of Publishing | Audience Addressability In The Post-Cookie World

Google’s recent announcement that Chrome will end support for third-party cookies, while Safari and Firefox had already moved to block browser tracking.

Regulations such as the GDPR strongly signalled this response to growing consumer privacy concerns, but our industry was still unprepared for its effects. Cookies have been the major driver for audience addressability as well as audience segmentation through behaviours and insights. Where will the industry turn to not only maintain, but improve campaign effectiveness without third-party audience targeting? What is the real value of addressability?

Join the conversation of the industry leaders as they tackle the future of audience addressability, on Thursday, June 25th at 10.50am.

Speakers:

• Babs Kehinde, Senior Director Publisher Development, EMEA at PubMatic (moderator)
• Dominic Joseph, CEO & Co-founder at Captify
• Denis Palmer, Global Director Channel Partnerships at Zeotap
• Joanna Burton, Chief Strategy Officer at ID5
• Craig Tuck, CRO at The Ozone Project
• Harmony Murphy, Head of UK Advertising at eBay