Advertising Week Europe

Stop by the PubMatic Pick & Mix for your daily sugar rush to help you maneuver through all the Ad Week activities. Don’t miss Amar Goel, Chief Growth Officer, Founder & Chairman, on a riveting panel with Dan Larden from Infectious Media, David Hayter from Shortlist Media, and Geoff Smith from ebay advertising. On Thursday, 22 March at 10:55 am, the panel will tackle the topic “From Second to First: The Changing Face of Auction Dynamics.” Since the emergence of ad exchanges in the early 2000’s, second price auction has been the dominant auction mechanic in the world of programmatic. Recently the market has started moving to a first-price auction. A core reason often cited is that this offers more transparency at a time when the industry is tackling this issue. This session, chaired PubMatic, brings together buyers and sellers to discuss why auction dynamics are shifting, the merits of each model and what this means for both sides in the future.