THE FUTURE OF CTV ADVERTISING IN EUROPE
The European CTV advertising market is gaining traction, but there has been a shortage of quality research on how the various stakeholders perceive the opportunities and the challenges ahead.
PubMatic commissioned a new study from VideoWeek Research to gauge the industry’s outlook for programmatic CTV advertising across the EMEA region with a view to informing the market about the key market drivers and inhibitors.
Download CTV Research — chapter: Italy (in Italian)
Download CTV Research — chapter: Germany (in German)
Download CTV Research — chapter: Spain (in Spanish)
Download CTV Research — chapter: Sweden (in Swedish)
Here’s just a sample of the findings from the study that you can download today: