Summary

With ad budgets frequently going unspent and inventory unmonetized, this leading media company was not realizing the full potential of their ad campaigns. After attempts to optimize, the company sought a new partner who could help them unlock actionable performance insights and seamlessly manage private marketplace deals.

By utilizing PubMatic header bidding and PMP solutions the publisher reached its full revenue potential, along with a 4X increase in bid requests and 10% lift in viewability.

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