LEADING MEDIA COMPANY BOOSTS PMP REVENUES BY 30%
This leading media company has over 380 million page views each month. The company owns and operates publishing houses, weekly newspapers and several niche media outlets.
STORY BEHIND THE SUCCESS
With ad budgets frequently going unspent and inventory unmonetised, this leading media company was not realising the full potential of their ad campaigns. After attempts to optimise, the company sought a new partner who could help them unlock actionable performance insights and seamlessly manage private market-place deals.
THE SOLUTION: PUBMATIC PMP
PubMatic’s first step was to conduct a deep dive into existing SSP integrations to identify underperforming partners and better optimise bid requests and win rates. Through a consultative approach, together the teams identified custom KPIs specific to the leading media company’s revenue, viewability & click-through rate goals. Focusing on a Prebid header bidding integration, PMP deal set up and optimisation towards reach and viewability enabled this leading media company to deliver a 4X increase in bid requests and 10% lift in viewability.