Unlock high attention and brand-safe inventory overlayed with attention time data, powered by PlaygroundXYZ, to improve campaign performance.
Applying attention data in programmatic campaigns is an increasingly popular method to measure ad effectiveness as it provides advertisers with more insight into how audiences are interacting with content and how that content is performing. Complementary to legacy metrics like viewability, attention data includes a variety of data points, like biometric data (eye-tracking technology) to help buyers optimize against ad messaging, formats, placements to deliver viewable and impactful impressions.
With PlaygroundXYZ’s attention time data now available in PubMatic’s Connect, buyers can utilize user insights, such as how long an ad was viewed, to activate performant packages.
REACH YOUR AUDIENCES AND MAXIMIZE THEIR ATTENTION
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Privacy-Safe, Consented Data
Up to 40 behavioral data signals modeled from an opt-in group of over 15,000 people.
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Responsible Media Buying
Optimizing for user attention time prioritizes quality ad impressions, reducing media waste and carbon intensity.
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Delivering Measurable Outcomes
Overlaying attention time to deals helps increase brand awareness, recall and CTR.
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Easy Deal Activation
Transact on either always-on or curated Deal IDs.
GET STARTED WITH PACKAGES AVAILABLE TODAY!
For buyers using DV360 and Xandr, please reach out to PXYZ to help setup a Deal ID
(AIP-adtech@playgroundxyz.com)