Take advantage of PubMatic’s Australia Day Auction Package to help secure brand-safe inventory that reach key audiences such as Aussie Families & Aussie Millennials while they plan their Australia Day outing.
REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA
AUSSIE FAMILIES
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Location Data
Seen frequently at grocery stores, shopping precincts, childrens’ clothing stores.
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Aggregated Survey Data
Interests in parenting, museums & exhibits, and school holiday activities.
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Search Intent
Keywords around family activities, school holiday activities, recipes, and family & parenting blogs.
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Consumption Behaviour
Existing indicators of interest in parenting, shopping for childrens’ clothes or school supplies.
AUSSIE MILLENIALS
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Location Data
Seen recently at bars, cafes, liquor stores, gyms, and shopping precincts.
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Aggregated Survey Data
Always-on consumer survey indicating interest in food & alcoholic beverages, experience seekers, and parties.
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Search Intent
Keywords around upcoming events, best new bars & restaurants, festivals, latest fashion trends, and weekend getaways.
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Consumption Behaviour
Interest in weekend getaways, travel overseas, best bars, new restaurants, fashion trends, new music.
Reach out to your PubMatic rep for the full list of custom audiences.
PARTICIPATING AUDIENCE PROVIDERS
