Diwali Auction Package

PubMatic’s Diwali Auction Package enables curated audience data targeting to achieve omnichannel reach at scale. Take advantage of this pre-built package to help secure brand-safe inventory that reaches shoppers as they search for great deals across the premium publishers on PubMatic’s platform.

ABOUT DIWALI SHOPPING

Diwali is the biggest retail event of the country, traditionally observed by exchanging gifts and socialising with family and friends. The Confederation of All India Traders reported that sales during the month-long festive season grew by more than 720 billion rupees, a 10% year-on-year increase from 2019.¹

Built on a wide range of data points including content consumption, purchase intent, online search behaviour, and industry trends; reach unique audiences such as Diwali Traditional Apparel Shoppers, Cricket Lovers, Homemakers and Food & Cooking Enthusiasts and more.