Online Video: Instream Video Auction Package

PubMatic’s Instream Video Auction Package is a premium online video advertising solution designed to engage audiences with high impact, highly viewable video ads that play within video content.

DEFINITION OF INSTREAM VIDEO

Ad Formats Placement

Pre-roll, mid-roll, and post-roll ads that are played before, during, or after the streaming video content that the consumer has requested.
Sound-On by Default [OR] Explicit User Intent

Must be set to play with sound on by default at player start or must have explicit user intent to watch video content.
Main Focus of the Page

Instream video ads should be the primary focus of the page, with the video being the sole focus of the screen. It must also be the only video player in-view capable of audio when playing.

FEATURED ACROSS PREMIUM DIRECT PUBLISHERS

Raptive
Vox Media
Daily Mail
Microsoft
Weather.com
DotDash Meredith
Ziff Davis
Hearst
Conde Nast

KEY BENEFITS & FEATURES OF PUBMATIC’S INSTREAM VIDEO AUCTION PACKAGE

GenAI-powered Curation to Drive Performance
- PubMatic leverages GenAI to analyze, categorize, and surface the most accurate instream video placements for buyers, ensuring ads reach contextually relevant and targeted video environments, maximizing engagement and ROI
True Instream Supply can Increase Ad Performance and Trust Among Buyers
- PubMatic inventory is validated using oRTB 2.6 classifications, allowing buyers transparency and confidence that their ads are only served in genuine instream placements
Fraud Free Guarantee Provides Added Security and Trust
- Our Fraud-Free program ensures that all inventory meets strict quality and verification standards, reducing invalid traffic (IVT) and fraudulent placements, minimizing wasted ad spend and providing our buyers with full transparency and financial protection in a secure environment
High Viewability & Direct Inventory
- True instream ads require the audience to watch the ad before resuming their video, increasing engagement, completion rates, and overall brand recall
- Ads appear within video content across multiple publishers, ensuring placement in high-quality, brand-safe environments
Additional Targeting & Customization
- Leverage additional targeting options such as commerce media segments, audience demographics, behavioral insights, and contextual relevance to reach the right consumers
- Our customer success team can help you customize this package for more tailored inventory or for a more targeted approach